Lapasar
Logistics & Fulfilment

Minimum Order Quantity (MOQ)

Also known as: MOQ

Minimum order quantity (MOQ) is the smallest quantity of an item a supplier is willing to sell in a single order.

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Suppliers set MOQs to make each order economical to produce, pack and ship — below a certain quantity the fixed costs of fulfilling an order outweigh the margin. MOQs are common for manufactured or imported goods and directly affect a buyer's ordering strategy, cash flow and storage needs.

A high MOQ can force a buyer to hold more stock than they would like, tying up working capital. Buyers manage this by aggregating demand across sites, negotiating lower MOQs, or sourcing through marketplaces and distributors that break bulk and offer smaller order sizes than buying direct from a manufacturer.

Frequently asked questions

What is minimum order quantity?
Minimum order quantity (MOQ) is the smallest amount of an item a supplier will accept in one order, set so that fulfilling the order remains economical for them.
How can buyers deal with high MOQs?
By aggregating demand across departments or sites, negotiating lower MOQs, or buying through marketplaces and distributors that break bulk and offer smaller minimum quantities than manufacturers.

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