From nothing to something.
In 2018, five founders set out to fix Malaysia's broken B2B trade. No warehouses, no trucks, no playbook — just the belief that procurement could be radically better. This is how we built the backbone of national commerce, one milestone at a time.
Growth you can measure.
Every line on these charts is a year of compounding work — people hired, trucks bought, trust earned.
People, from a five-person founding team to a 250-strong company.
Gross merchandise value flowing through the platform each year.
Trucks on the road — the physical moat we chose to build ourselves.
Seven years. One mission.
Five founders. Zero infrastructure.
We started Lapasar on a single conviction — Malaysia's B2B trade was broken, and someone had to fix it. Within the year we landed our first enterprise client: Telekom Malaysia.
Proof of demand.
RM2 million in trade flowed through the platform — early, undeniable evidence that enterprises wanted a better way to procure.
The pivot that defined us.
We won PwC and TNB. Then COVID hit — and instead of retreating, we moved into FMCG wholesale and began building our own physical distribution.
Wheels on the ground.
Our first 20 trucks hit the road — the start of an owned fleet most rivals would never dare to build.
Scaling the engine.
The team grew tenfold to 200 people as demand compounded across corporate procurement and FMCG wholesale.
Density wins.
The fleet expanded to 50 trucks, tightening delivery SLAs and deepening our reach across the country.
From nothing to market leader.
250 people. 100 trucks. RM600 million in GMV. We built the physical and digital backbone of Malaysian B2B trade — and we're only getting started.
We chose the hard way.
Most marketplaces stop at software. We didn't. When national retailers and GLC-tier institutions need inventory, they demand absolute dependability — and software alone can't deliver a pallet.
So we built our own logistics network: central hubs, 250,000 sq ft of warehousing, and a 100-strong fleet. It is slower and harder to build — and it is exactly why we win the contracts pass-through rivals can't.
250,000 sq ft
Central hubs engineered for nationwide distribution.
100+ vehicles
An owned fleet guaranteeing SLA adherence, not excuses.
The people behind the build.
A founding team and a bench of operators who turned a 2018 idea into the backbone of Malaysian B2B trade.
Thinesh Kumar Asogan
Co-founder and CEO. Thinesh leads Lapasar's mission to build the e-commerce platform where procurement professionals source and buy daily business essentials — turning a 2018 conviction into Malaysia's B2B procurement leader.
LDLakshman Das Asogan
Co-founder and CRO. An entrepreneur for over nine years, Lakshman drives Lapasar's revenue engine across corporate procurement, FMCG wholesale and enterprise accounts.
DRDannis Raj David
Dannis runs the operations that solve procurement problems for large corporates and GLCs — orchestrating warehousing, fleet and fulfilment at national scale.
NFNoomi Fessler
Noomi leads finance and capital strategy, building the disciplined financial backbone behind Lapasar's rapid growth.
CNCollin Ng
Collin oversees Lapasar's end-to-end supply chain — from sourcing and inventory to the owned fleet that keeps deliveries on SLA.
SPShalini Palaniappan
Shalini leads revenue operations, scaling the commercial programs that compound Lapasar's GMV across enterprise and wholesale segments.
KMKogilan Muthi
Kogilan leads the client management team, ensuring corporate and GLC customers receive dependable, white-glove procurement service.
NCNatasha Choi
Natasha drives new partnerships and market expansion, bringing new enterprise clients and vendors onto the platform.
MHMuhammad Hasif Bin Zainal Abidin
Hasif leads system management and development at Lapasar, building and maintaining the platform technology that powers procurement at scale.
Organize Malaysia's 50,000 unorganized offline vendors into one trusted database — so our clients procure better than anyone else.
Digitize the entire B2B trading space in Malaysia.
We went from nothing to something.
Now we're building the engine of Malaysian commerce. Come build it with us.