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Sourcing & Suppliers

Private Label

Private label refers to products manufactured by one company but sold under another company's brand.

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Private-label goods are made by a manufacturer or contract producer but branded and sold by a retailer or business as its own. This lets the seller offer distinctive products, control pricing and often improve margins compared with stocking established third-party brands. Retailers, marketplaces and distributors commonly use private label to differentiate their range and build customer loyalty.

Developing private label means taking on responsibilities usually held by a brand owner — specification, quality assurance, packaging and compliance — while relying on a manufacturer or ODM to produce. The pay-off is greater margin and control; the effort is in sourcing a reliable producer and standing behind the product's quality and regulatory compliance.

Frequently asked questions

What is private label?
Private label refers to products manufactured by one company but sold under another company's brand, letting the seller differentiate its range, control pricing and often improve margins.
How is private label different from an ODM?
Private label is the branding model — selling a product under your own brand — while an ODM is the type of manufacturer that designs and makes such products for you to rebrand.

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