Business Development Associate

Role Overview

The Business Development Executive is responsible for identifying new business opportunities, acquiring new corporate customers, and growing Lapasar’s customer base.

You will actively prospect, engage decision-makers, conduct product demonstrations, prepare proposals, negotiate commercial terms, and close new business. Working closely with Account Management, Sales Operations, and Customer Success, you will ensure a smooth onboarding experience and lay the foundation for long-term customer relationships.

Success in this role is measured by new customer acquisition, sales revenue, pipeline growth, and achievement of sales targets.

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Key Responsibilities

New Business Development

• Identify and develop new business opportunities across target industries.
• Prospect potential customers through cold calling, email outreach, LinkedIn, networking, referrals, and events.
• Build and maintain a healthy sales pipeline.
• Qualify leads based on business potential and customer fit.
• Schedule meetings and product demonstrations with decision-makers.
• Develop strategic account acquisition plans.

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Sales & Revenue Growth

• Achieve monthly, quarterly, and annual sales targets.
• Acquire new corporate customers onto the Lapasar platform.
• Generate new procurement opportunities within existing and new markets.
• Prepare quotations, proposals, and commercial presentations.
• Negotiate commercial terms and close new business opportunities.
• Accurately forecast sales opportunities and revenue.

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Client Engagement

• Understand customers’ procurement processes, challenges, and business objectives.
• Position Lapasar’s solutions based on customer needs.
• Build relationships with procurement, finance, operations, and management stakeholders.
• Deliver professional presentations and product demonstrations.
• Address customer objections with confidence and commercial understanding.

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Market Development

• Research target industries and identify high-potential prospects.
• Monitor market trends and competitor activities.
• Identify new verticals and market opportunities.
• Gather customer feedback to improve products and services.
• Represent Lapasar at exhibitions, networking events, and industry conferences when required.

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Sales Process Management

• Maintain accurate records of all sales activities within the CRM system.
• Track leads throughout the sales lifecycle.
• Prepare regular sales reports and pipeline updates.
• Ensure proposals and follow-ups are completed promptly.
• Maintain high standards of sales discipline and documentation.

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Customer Handover

• Coordinate with Account Management and Sales Operations during customer onboarding.
• Ensure customer requirements are clearly communicated to internal teams.
• Support implementation and onboarding activities where required.
• Ensure a smooth transition from sales to ongoing account management.
• Maintain customer relationships during the early stages of engagement to maximise adoption and satisfaction.

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Internal Collaboration

• Work closely with:
• Account Management
• Sales Operations
• Procurement
• Vendor Management
• Product
• Marketing
• Finance
• Share market insights and customer feedback to improve Lapasar’s products and services.
• Support company-wide growth initiatives.

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Key Performance Indicators (KPIs)

Sales Performance

• Monthly Sales Revenue
• Quarterly Sales Revenue
• Annual Sales Target Achievement
• Gross Merchandise Value (GMV) Generated
• New Customer Acquisition

Business Development

• Qualified Leads Generated
• Sales Meetings Conducted
• Product Demonstrations Delivered
• Proposal Conversion Rate
• Opportunity Win Rate

Pipeline Management

• Pipeline Value
• Sales Forecast Accuracy
• Sales Cycle Duration
• Follow-up Response Time
• CRM Data Accuracy

Customer Success

• Customer Onboarding Completion
• Customer Activation Rate
• Early Customer Retention
• Customer Satisfaction During Onboarding

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Required Skills & Qualifications

• Bachelor’s Degree in Business Administration, Marketing, Sales, Commerce, or a related field.
• 2–5 years of experience in Business Development, Enterprise Sales, B2B Sales, Corporate Sales, or Account Acquisition.
• Proven ability to achieve or exceed sales targets.
• Strong prospecting and lead generation skills.
• Excellent communication, presentation, and negotiation abilities.
• Strong commercial and business acumen.
• Self-motivated with a results-oriented mindset.
• Ability to manage multiple sales opportunities simultaneously.
• Proficiency in Microsoft Office and CRM platforms.

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Preferred Experience

Experience in one or more of the following areas is highly desirable:

• Enterprise sales
• B2B marketplaces
• Procurement solutions
• SaaS sales
• Supply chain solutions
• ERP platforms
• Corporate procurement
• Digital transformation solutions

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Core Competencies

• Business development
• Prospecting and lead generation
• Consultative selling
• Negotiation
• Relationship building
• Commercial acumen
• Communication and presentation
• Problem solving
• Time management
• Resilience and persistence
• Collaboration
• Results-driven execution

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What Success Looks Like

A successful Business Development Executive at Lapasar:

• Consistently achieves or exceeds sales and new customer acquisition targets.
• Builds a strong pipeline of qualified opportunities and maintains disciplined follow-up.
• Develops trusted relationships with procurement and business decision-makers.
• Clearly articulates Lapasar’s value proposition and demonstrates how the platform solves customer procurement challenges.
• Successfully converts prospects into long-term customers through a consultative sales approach.
• Ensures a smooth onboarding experience by working closely with internal teams and handing over customers effectively.
• Continuously identifies new markets, industries, and opportunities that contribute to Lapasar’s growth.

This role is responsible for expanding Lapasar’s presence in the market by bringing new enterprise customers onto the platform. The Business Development Executive is expected to combine strong sales execution, strategic relationship building, and commercial awareness to generate sustainable revenue growth and strengthen Lapasar’s position as a leading B2B procurement marketplace.