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Chief Operating Officer

Dannis Raj David

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Dannis runs the operations that solve procurement problems for large corporates and GLCs — orchestrating warehousing, fleet and fulfilment at national scale.

Operations ManagementLogistics & FleetWarehouse OperationsEnterprise FulfilmentSupply-Chain Execution

Background

Dannis leads the operational function that is Lapasar's deepest competitive moat: owned physical infrastructure at national scale. While most B2B marketplaces rely on third-party logistics and fulfilment networks, Lapasar owns its bonded warehouses and a proprietary delivery fleet — and Dannis is responsible for making that infrastructure perform reliably for some of Malaysia's most demanding enterprise and government procurement clients.

His day-to-day scope covers warehouse operations, fleet management, route optimisation, delivery SLA governance, and the cross-functional coordination required when a single purchase order can involve multiple product categories, multiple delivery locations, and strict compliance documentation requirements. Government-linked companies and large corporates place particularly high expectations on order accuracy and on-time delivery performance. Dannis and his team have built the systems and operational culture to meet those expectations consistently at scale.

The physical infrastructure Dannis oversees is the reason Lapasar can make delivery commitments that asset-light competitors cannot. Owning the warehouse and the fleet means that service levels are controlled end-to-end — no dependency on third-party carrier capacity, no opacity in the last mile, and no diffusion of accountability when a delivery problem needs resolving quickly for an enterprise account.

Areas of Responsibility

  • Bonded warehouse operations and capacity planning
  • Proprietary fleet management and route optimisation
  • Delivery SLA governance for enterprise and GLC accounts
  • Cross-functional operational coordination and infrastructure scaling

Part of the team behind Lapasar — Malaysia's B2B procurement leader. See the full leadership team.