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Chief Revenue Officer

Lakshman Das Asogan

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Co-founder and CRO. An entrepreneur for over nine years, Lakshman drives Lapasar's revenue engine across corporate procurement, FMCG wholesale and enterprise accounts.

Revenue StrategyCorporate SalesFMCG DistributionEnterprise Account ManagementCommercial Operations

Background

Lakshman co-founded Lapasar alongside Thinesh in 2018 and has spent the years since building and running the commercial engine that turns platform traffic into durable revenue. With more than nine years of entrepreneurial experience, he brings a founder's discipline to commercial strategy: understanding unit economics, designing incentive structures that scale, and ensuring every enterprise deal is structured for long-term retention rather than one-off margin.

His revenue mandate spans three distinct go-to-market motions: direct corporate procurement deals with large enterprises and government-linked companies, FMCG wholesale distribution for brand partners who need reliable last-mile reach, and enterprise account management for Lapasar's highest-value customers. Lakshman works closely with the Client Management and Business Development functions to ensure the commercial pipeline converts at a pace that matches the company's operational capacity — a coordination challenge unique to businesses that own their own logistics and fulfilment infrastructure.

His commercial approach is grounded in long-term relationship value. The corporate procurement segment rewards platform partners who can demonstrate consistent delivery performance, compliance documentation, and proactive category support — qualities that Lapasar's vertically integrated model is built to provide.

Areas of Responsibility

  • Revenue growth across corporate, enterprise, and FMCG wholesale segments
  • Go-to-market strategy for new verticals and geographies
  • Commercial pipeline design and conversion
  • FMCG wholesale distribution partnerships

Part of the team behind Lapasar — Malaysia's B2B procurement leader. See the full leadership team.