Noomi leads finance and capital strategy, building the disciplined financial backbone behind Lapasar's rapid growth.
Background
Noomi leads Lapasar's finance and capital strategy, building the financial discipline and reporting infrastructure that supports a fast-growing marketplace with significant physical-asset exposure. A B2B procurement platform that owns warehouses, a delivery fleet, and working capital inventory requires a materially different financial architecture than a pure-play software business — Noomi's mandate is to ensure that every expansion decision is backed by sound unit economics and that the company's capital structure can support both organic growth and opportunistic market moves.
Her responsibilities span management accounting, financial planning and analysis, treasury, and capital raise activities. She works closely with the CEO and external investors to translate operational performance into investor reporting and forward-looking financial plans that communicate the platform's trajectory with clarity and rigour.
As Lapasar scales into new enterprise segments and corporate accounts, Noomi ensures that commercial ambition is matched by the financial discipline needed to sustain it — building the controls, reporting cadence, and forecasting capability that give the board and leadership team a real-time picture of the business. Her role is especially critical in a segment where procurement contracts are large, payment cycles can be long, and working capital management is a genuine source of competitive advantage.
Areas of Responsibility
- Management accounting and financial reporting
- Capital structure and fundraising support
- Financial planning and analysis (FP&A)
- Treasury and working-capital management
Related at Lapasar
Part of the team behind Lapasar — Malaysia's B2B procurement leader. See the full leadership team.
